Single dictionary words are the blue-chips of naming, and barfly is a great one: instantly understood, a little roguish, native to exactly one industry. With the .com long off the market, this is the word’s best available address — held under the same registration for over a quarter century.
It reads as an app, a magazine, a barware line, or a bar group with equal ease — and it’s the kind of name your customers repeat for you.